{"id":3978,"date":"2017-09-09T01:42:16","date_gmt":"2017-09-09T01:42:16","guid":{"rendered":"https:\/\/jla.exesslee.com\/?p=3978"},"modified":"2017-09-09T01:42:16","modified_gmt":"2017-09-09T01:42:16","slug":"senior-marketing-manager","status":"publish","type":"post","link":"https:\/\/jla.exesslee.com\/index.php\/zh\/2017\/09\/09\/senior-marketing-manager\/","title":{"rendered":"Senior Marketing Manager"},"content":{"rendered":"

Senior Marketing Manager<\/h3>\n
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About Us<\/h5>\n

McDonald\u2019s\u00a0\u00ae<\/strong>\u00a0is one of the world\u2019s most renowned leading brands in quick service restaurant industry with over 15,000 staff in HK, we are now looking for a high caliber candidate for the following position:<\/p>\n<\/div>\n

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Accountabilities<\/h5>\n
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  • Assist Head of Marketing in marketing strategy development and execution of assigned marketing programs in a timely and cost efficient manner<\/li>\n
  • Provide input to the programs & platforms in achieving set goals & targets<\/li>\n
  • To lead marketing program implementation and execution to its excellence<\/li>\n
  • Manage day to day administrative routine such as quotations and invoices processing<\/li>\n
  • Collaborate with cross functional departments in actualizing the planned programs<\/li>\n
  • Liaise and work with various agencies and partners<\/li>\n
  • Prepare cost analysis and projection of each marketing program and manage budget in the most cost effective way<\/li>\n
  • Leads the execution of specific assigned tactics or initiative. Development of all marketing materials, include but are not limited to TVC, Digital \/ Social, Print ads, Outdoor advertising, POP and online<\/li>\n
  • Responsible for communications between Marketing Team and internal functional units to ensure effective and quality execution of Marketing & Communication programs<\/li>\n
  • Is accountable for developing a project time line in conjunction with relevant agencies and parties, and ensures timely execution<\/li>\n
  • Liaison with advertising agencies, media agency, premium agency and other 3rd party trade partners<\/li>\n
  • Lead special projects such as website development, CRM and should be savvy on media strategy and planning<\/li>\n
  • Monitor program performance and make timely adjustment to achieve target result<\/li>\n
  • Support consumer and market research<\/li>\n
  • Lead the development of initial projections of quantities for promotional items<\/li>\n
  • Conduct post program analysis, and works with Accounting Department to continually monitor and measure effectiveness of promotions<\/li>\n<\/ul>\n<\/div>\n
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    Professional should<\/h5>\n
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    • Bachelor degree in marketing or equivalent<\/li>\n
    • 10 years relevant experience of which at least 2 years of 4As creative agency experience is preferred<\/li>\n
    • Retail operations experience is advantageous<\/li>\n
    • Functional expertise in social network, digital marketing, website development and CRM is preferred<\/li>\n
    • Good sense of business analysis<\/li>\n
    • Very good interpersonal skills, proactive, innovative and open minded<\/li>\n
    • Good understanding of consumer dynamic<\/li>\n
    • Able to work under pressure and meet very tight deadline<\/li>\n
    • Fluent written and spoken Chinese and English<\/li>\n
    • Computer literacy in Microsoft Words, Excel and Power Point is a must<\/li>\n<\/ul>\n<\/div>\n
      \n

      \u00a0A<\/span>pplicants not invited for an interview within 6 weeks may consider their applications unsuccessful.<\/p>\n

      Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. We will retain the applications of candidates not selected for a period of no more than 24 months.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Senior Marketing Manager About Us McDonald\u2019s\u00a0\u00ae\u00a0is one o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[230],"tags":[],"_links":{"self":[{"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/posts\/3978"}],"collection":[{"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/comments?post=3978"}],"version-history":[{"count":1,"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/posts\/3978\/revisions"}],"predecessor-version":[{"id":3979,"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/posts\/3978\/revisions\/3979"}],"wp:attachment":[{"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/media?parent=3978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/categories?post=3978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jla.exesslee.com\/index.php\/wp-json\/wp\/v2\/tags?post=3978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}